A Trademark protects your brand, adds value to your business and is a powerful tool for brand recognition.

What happens in the Trademark process?

Trademarks go through many steps before they are registered. Check out our handy process chart to learn more about the process.

When you work with us, we keep a close eye on your mark and all deadlines. We provide updates when your mark moves through the process to ensure you are in the loop each step of the way! Our goal is to ensure you feel empowered in your business and the process.

Trademarks are a Federal practice, so it does not matter which state you are in. We work with clients from across the nation and the globe!

After we receive your (i) agreement (ii) payment and (iii) intake form we start working on your file within 5 business days.

When you agree to retain us, we will send you (i) an attorney-client agreement for electronic signature (ii) an invoice, and (iii) an intake form/ questionnaire. We need all of these to begin work on your file and establish you as a client.

Search report and opinion letters are sent within 14 days after we have received all the necessary onboarding documents, including the intake form.

Your search and opinion letter will identify the risk of your proposed mark. This risk can be high, moderate, or low. After you read the report, please let us know if you would like to proceed with filing your trademark.

Trademarks are filed with the United States Trademark and Patent Office (USPTO). An Examining Attorney (EA) is assigned to your trademark file.

The USPTO is taking anywhere from 4-6 months to review applications. Your application will still be queued and held in line.

An office action is just a request for more information from the USPTO. Office Actions can range from a simple disclaimer to a refusal. We will guide you through this process and ensure you understand it each step of the way! These are very common and nothing to fret over.

When you are represented the USPTO will not speak to you. They will talk to your attorney that is appointed on your file.

Once your Trademark is filed with the USPTO it can take a while before we hear anything from the USPTO. But we will always update you on your file AND you can always reach out and ask us for an update at any time!

We don’t believe in nickel and diming people or tacking every little minute. What that means is that when you pay the Flat Fee full Trademark Service + Filing Fee you get the 1. Search and Analysis 2. Opinion Letter 3. Filing of the Trademark and 4. Docketing (watching) all deadlines and 5. Communicating with the USPTO on your behalf (i.e. being your lawyer and taking the work off of you!

This is where we dig deep. We not only search the trademark database, but we look for anything that sounds similar, looks similar, or could be confused with your proposed trademark. We also analyze the name of your trademark for other potential refusals, like the name being considered too descriptive or generic. You will receive an opinion letter and a detailed search report with this information, and potentially an email with more of an explanation if applicable.

The flat fee for a new trademark (search through registration) is $1,500. This includes all the steps except for substantive office actions (which are rare) and oppositions, which again, rare.